5 Tips for a Successful Pop up Shop
A big part of my business model for both The House of Perna & Neon Bohemians is to do pop up shops. I love them because it is a way to get feedback and meet your clients in person (especially important for businesses that don’t have a physical location). We have done pop ups with JCREW, Bloomingdales, Nordstrom, Neiman Marcus and at a ton of different markets, festivals and shows.
Over the years, I have done a ton of pop ups, and I have finally come up with a formula that makes it easy to be successful. These are the 5 most important things that I have learned.
NUMBER ONE: MAKE SURE YOUR BRAND NAME IS VISIBLE
I know that this sounds self explanatory, but without your sign visible, how will people know your name and find you AFTER the event?
NUMBER TWO: CREATE A BRAND APPROPRIATE SPACE
Make sure your space has a personality that is appropriate for your brand. My brands have a bright, bohemian vibe, so we make sure we add elements such as rugs and wood to help you see our products in their world.
NUMBER THREE: DISPLAY YOUR PRESS
Do you have any press? Yes? HOORAY! You worked hard for it, create a one page sheet with the logos and or pictures of important press you have received. Don’t have any yet? Don’t fret it, you will if you keep putting yourself out there!
NUMBER FOUR: HAVE BUSINESS CARDS (OR A DIGITAL CARD)
I know a lot of people are anti-business cards these days because they are wanting to be eco-friendly. I still believe in old fashioned business cards because it is something that people can bring home to remind them of you after the event. If you are against using paper, make sure you have your information prominently displayed (name, phone number, email, social media, etc) so your new customers can take a picture and find you again in the future.
NUMBER FIVE: ENGAGE YOUR GUESTS
I can’t stress enough how important it is to have a big smile, and genuinely greet each person as if they are the most important person in the world. You want everyone to feel warm and fuzzy about you and your products. Being friendly and pleasant sometimes matters even more than the product being sold. I have seen talented people sell nothing because of their bad attitude and people sell out because everyone loved them and HAD to buy something they were selling.